About Us

Our mission is to share our passion for great wines through interactive classes that are designed for everyone - from the average Trader Joe’s shopper to the guy who wants to become a level one sommelier. We aim to impart to you our vast knowledge and inspire confidence for your future journey into the world of wines.

  • Easy-to-understand wine courses for beginners and experts
  • Engage in fun, interactive classes
  • Learn how to talk about wine like a pro
  • Learn basic wine knowledge and vocabulary
Allie Grant is Co-Founder of Crush It Wine Education and Founder/ Author of Screw It blog. She has spent her entire adult life working exclusively in the wine industry and education services. Having grown up in Santa Barbara, California’s vibrant wine culture, Allie was raised immersed in art, food and surrounded by the wine industry elite. After achieving her degree in Art History from Occidental College she has spent the past 5 years in wine management while continuing to study and stretch the boundaries of her wine knowledge. Her dedication and undivided commitment will be the greatest asset to bring our students the highest quality education possible.
Julie Cox is a Co-Founder of Crush It Wine Education, and for the past 10 years she has dedicated her life to educating herself about wine. Born and raised in Santa Barbara, California, Julie immersed herself in the wine industry just after her 21st birthday. Coincidentally, this was just as the “Sideways” boom was taking hold of the Central Coast. After graduating from U.C. Irvine with a degree in Psychology, she joined the Peace Corps and traveled for 5 years. Julie then received her Post Bachelor's Degree from the University of Western Switzerland in Viticulture and Enology, and realized she was ready to return home to the Central Coast. Since then, Julie has worked in almost every facet of the industry, from the laboratory to the tasting room, and from the cellar to working as a sommelier. It is this diversity of experience that has equipped Julie with a unique set of skills that she strives to impart to others.
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